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Winter (skin) blues

The winter blues can affect not just our mood but also our skin. Yes, it's a scientifically-proven phenomenon, and if you've noticed your skin acting differently during the colder months, you're no...

Ingredient Highlight: Niacinamide

Niacinamide offers numerous benefits for the skin by promoting protein synthesis and moisture retention, which help prevent environmental damage. Here are the specific benefits: Immunity: Niacina...

How It All Began

Cat Ardi Brennan, CEO and Chief ‘Know-It-All’ here at The Know started the company in 2020 after being an unhappy and an overwhelmed consumer.  So technically not a complete know-it-all, at all! Ca...