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about the know

about the know

about the know

about the know

about the know

Cat Ardi Brennan, CEO and Chief ‘Know-It-All’ here at The Know started the company in 2020 after being an unhappy and an overwhelmed consumer.  So technically not a complete know-it-all, at all!

 

Cat has been active as a community champion, generous philanthropist, supporter of the arts and founder of Excavation Equipment Group, recognised by the Australian Financial Review as one of the fastest-growing companies in Australia.  She swapped her high heels for high vis back in 2012 hand hasn’t looked back.

 

After being unhappy with her rosacea and dry skin from the harsh conditions she lived and worked in, she researched skincare products by trial and error, and simply not having the time for a 25-step routine 3 times a day, Cat set about finding key products that worked to simplify skincare for all skin types while getting the same great results you would at a spa.  

 

The ethos of The Know is the same to this day- how can we improve, develop, and simplify products that make life less complicated and calm?  That’s what we bring to your day so you can do what you do best.  Google Baby Goats (I mean, top of our lists!) 

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I love my skincare but I got bogged down in all of the steps, counterintuitive advice out there and I also needed something quick that was multifaceted so I could get on with what I was doing, which was running a business in harsh climates. 

I really couldn’t find what I was looking for as a consumer so I researched with the help of dermatologists and chemists to find products that serve multiple purposes yet pack a punch. I love the idea of ‘paddock to plate,’ so creating small batch & fresh items that we have quality control over makes.